AMG Expands Winter Sport Driving Academy to Canada

Jason Siu
by Jason Siu

Previously only offered in Sweden, the AMG Winter Sporting Driving Academy is heading to Canada.

More specifically, enthusiast will be able to experience a selection of high-performance AMG models on the icy surface of Lake Winnipeg in Gimli, Manitoba. During the program, Lake Winnipeg will be transformed into what AMG calls an “uncompromising, frozen terrain where adrenaline-charged curves and apexes modeled from world-famous racetracks like Laguna Seca, Mosport and Mont-Tremblant will be recreated in milled ice.”

The Canadian AMG Winter Sporting Driving Academy was jointly designed and curated by the AMG Driving Academy group in Germany and by Driving Unlimited, a long-time partner of Mercedes-Benz Canada.

SEE ALSO: 8 Ways to Revive Your Car After Winter

Enthusiasts can choose from three- or four-day programs, alternating from January 30 to February 27. In either program, participants will gain valuable experiences with controlled driving safety and dynamics through theoretical training, driving exercises, video analysis and perfection training that will culminate in an AMG “Race of Champions.”

“For many years, the AMG Driving Academy has been a resounding success story with thousands of AMG customers who have attended its different programs in Canada and around the world. Canada is world-renowned for its natural beauty, its many lakes and, in some parts of the country, its piercing cold and highly challenging driving conditions,” said JoAnne Caza, director of communications and public relations for Mercedes-Benz Canada “We were not entirely surprised when AMG in Germany knocked on our door requesting assistance with this great winter driving opportunity. We look forward to welcoming AMG Winter Sporting participants from all over the world with our friendliness and a memorable, one-of-a-kind program that will provide the best of the worst driving conditions in cold weather. Of course – in AMG style at every turn.”

Discuss this story on our Mercedes-Benz Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation