Cadillac has unveiled a new concept at the Pebble Beach Concours d’Elegance.
Called the Escala Concept, it previews the next evolution of Cadillac design while showing the craftsmanship and technology being developed for future models. The name comes from the Spanish word for “scale,” and the vehicle is a concept for a larger, more elite and expressive companion to the new Cadillac CT6. It is also the third in a series of concepts the American automaker has debuted at Pebble Beach in recent years, joining the Ciel convertible and Elmiraj coupe.
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Designed to be both a driver’s car and an indulgent flagship sedan, the large four-door concept has an expansive liftback design that emphasizes the car’s considerable scale and versatility. Its overall length measures at 210.5 inches, making it roughly six inches longer than the CT6.
Up front, there’s a three-dimensional precision pattern in the grille design, while 22-inch wheels with two layers of spokes have been bolted on each corner. Under the hood is a new 4.2-liter twin-turbo V8 engine, which is a prototype of a new system currently in development for future models.
On the inside, the Cadillac has a “dual personality” interior with the front focused on modern technology, while the rear delivers relaxation for the passengers. There are three curved OLED screens prominently featured in the front of the cabin, with very thin and curved displays layered in front of the driver. The array of screens consolidate the traditional driving gauge cluster with the center stack into one integrated unit.
Also previewing new designs for connectivity and control, the Escala Concept has a system that features a central control module that enables the driver to use tactile commands in addition to voice and gesture control. Inside the controller is Cadillac’s “flying Goddess” icon, a nod to the brand’s illustrious heritage.
“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”
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