Hyundai Genesis Coupe Discontinued
Hyundai’s rear-drive sports coupe is dead.
First reported by the Globe and Mail, the Genesis Coupe’s 2016 model year will be its last in the U.S. and Canada, a company spokesperson confirmed today. A replacement is expected to follow sometime after 2017, but it won’t carry the Hyundai badge.
With Genesis now its own brand, the automaker can’t have a model that carries both names. The coupe’s platform mate, the former Hyundai Genesis sedan, transforms into the Genesis G80 for 2017, but its two-door sibling won’t make the cut.
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“A new, more sophisticated and luxurious coupe appropriate for the new Genesis brand is currently under development,” said Christine Henley, PR manager for Hyundai Motor America, after confirming the discontinuation.
So, the four- and six-cylinder sports coupe that arrived in North America in 2009 as a 2010 model leaves the market after a two-generation run. Its departure leaves Hyundai without a traditional sporty offering.
As for Genesis, the luxury marque’s initial offerings are the 2017 G80 midsize sedan and G90 full-size sedan, with a compact G70 sedan and two crossovers expected to follow. A sixth model — which we now know to be the coupe — should appear within a few years.
This article originally appeared on Thetruthaboutcars.com
More by Steph Willems
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I think Hyundai needs more gimmicky brands in the US. Kia isn't enough. Genesis isn't enough either. Look to GM as an example of how to do it. They had Pontiac, Buick, GMC, Cadillac, Chevrolet blah, blah, blah. Nope, Hyundai, if you want to get big in this country you've got to have lots and lots of gimmicky brands.
This is an expected transition from Hyundai to the Genesis brand. Not sure about the tepid sales; i see a lot of them on the roads where I live. I really likeed the Genesis Coupe as an affordable 2+2 sports car.