Mazda MX-5 Miata RF Gets Limited Launch Edition

Mazda MX-5 Miata RF Gets Limited Launch Edition

Mazda’s most loyal customers will have first access to pre-order a special, limited launch edition MX-5 Miata RF.

The Mazda MX-5 Miata RF made its debut earlier this year at the 2016 New York Auto Show and that specific show car has gone on to create the MX-5 RF Launch Edition. The color combination will be exclusive to the model, featuring a Machine Gray Metallic exterior paint and Auburn Nappa leather interior, further accented by a hand-painted black roof panel. The Launch Edition will be based on the Grand Touring trim level. It will also be one of the most exclusive Miata models to date, limited to just 1,000 units in the U.S.

Preorders will initially open up to a select group of customers who will be notified via email and will have a specific window of opportunity to preorder the car. Following that, ordering will open to the general public, although Mazda did note that the invitation to the preorder does not guarantee the successful purchase. Each vehicle will be made to order and customers will only get to choose from one option: either a six-speed manual or a six-speed automatic transmission.

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Along with the exclusive color combination, each Launch Edition customer will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars. Specific timing for the MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.

“MX-5 has enjoyed 27 years of being the world’s best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don’t take lightly. MX-5 RF is the next chapter of this storied model line, and we can’t think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck with us, believing in our mission to deliver the best-driving vehicles on the road.”

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