Volkswagen is heavily considering adding an all-wheel-drive variant of the Golf hatchback to its North American lineup, The Truth About Cars has learned.
Dr. Hendrik Muth, vice-president of VW’s product marketing and strategy, explained during a recent media event that the addition of 4Motion production to Volkswagen’s Puebla manufacturing facility in Mexico has opened up more possibilities, including the addition of all-wheel drive to the standard Golf hatchback. The media event Muth was speaking at was the launch of the Alltrack, itself an all-wheel drive variant of the Golf SportWagen, and the hot hatch Golf R is also all-wheel drive, so it’s a realistic next step.
“All-wheel drive is now part of the Volkswagen DNA,” Muth said at the Alltrack launch event. When asked if an all-wheel drive version of the Golf is being considered above all other possibilities, Muth answered an affirmative “Yes.”
Volkswagen’s focus on all-wheel drive is aimed directly at Subaru, which has been incredibly successful at promoting all-wheel drive across its lineup. Subaru currently has the lowest incentive spend per sale in the industry.
Volkswagen’s newest all-wheel-drive model, the Alltrack, will launch in October.
This story originally appeared on The Truth About Cars