Chevrolet's Latest Silverado Concept is Inspired by Clothing

Jason Siu
by Jason Siu

The 2017 Chevrolet Silverado 2500HD Carhartt Concept will be on display at the 2016 SEMA Show.

The concept aims to connect Chevrolet HD trucks and Carhartt, two American brands that help their owners make a living. Carhartt is a global premium workwear brand that has a storied history of developing rugged products for workers on and off the job. Inspiration for the truck comes from Carhartt’s signature duck brown garment, with the material found on the seats, armrests and door panel inserts. The company’s logo is laser-etched on the headrests, while antique nickel-finish trim can be found on the doors, center console and instrument panel.

2016 SEMA Show Preview

A number of Chevrolet Accessories and concept parts can also be found on the Carhartt Concept including trailering mirrors with camera system, black bowtie emblems, all-weather floor liners, assist steps, perimeter bed lighting, bed-mounted toolbox and swing-out tool chest, 20-inch LED light bar, electric outlets in the bed, antique nickel accents on the grille, mirror caps, tow rings, 20-inch aluminum wheels and Carhartt gold pinstripe graphics. The exterior has also been finished in a unique, two-tone Carbon Flash paint that features a matte finish above the beltline and high-gloss black on the bottom half.

Powering the 2017 Chevrolet Silverado 2500HD Carhartt Concept is the all-new 6.6-liter Duramax V8 turbocharged diesel engine providing 445 horsepower and 910 pound-feet of torque.

“Thousands of people go to work every day and earn their paycheck in a Chevy truck while wearing a Carhartt,” said Sandor Piszar, Chevrolet Truck marketing director. “Those products’ durability and versatility earn respect and loyalty that’s passed on — and that’s exactly what this concept explores.”

Discuss this story on our Chevrolet Silverado Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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