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Chinese Automaker Geely Creating New US-Bound Brand

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Chinese automaker and Volvo owner Geely is creating a new brand that is reportedly heading to the U.S.

Named Lynk & Co, the new brand is set to be launched on October 20, according to sources reporting to Automotive News. Geely hopes Lynk & Co will broaden its appeal by taking on the middle market, launching first in China next year before heading to Europe and the U.S. It is also being reported that the brand will launch the first vehicle based on the Complex Modular Architecture (CMA) platform that was co-developed by Geely and Volvo.

SEE ALSO: Volvo Plans to Launch Self-Driving Tech by 2021 as a $10K Option

Expect Lynk & Co to compete in China with Chinese-foreign venture cars like those produced by GM and SAIC Motor Corp., so Volvo can focus on the luxury market while the Geely parent brand competes with domestic automakers.

Currently, the website lynkco.com has a preview confirming an October 20, 2016, launch. It is widely believed that the brand will launch with an SUV and a sedan. It has been a challenge for Chinese automakers to enter the North American market, where environmental and safety regulations are stricter than they are in China. The tie-up with Volvo means that the new brand could take advantage of Volvo’s R&D as well as its existing dealer network, which would certainly help matters.

[Source: Automotive News]

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