Hyundai's Third 2016 SEMA Project is a Race-Ready Veloster Concept

Jason Siu
by Jason Siu

The third of Hyundai’s 2016 SEMA projects has been announced: a race-ready Veloster by Gurnade, Inc.

The Gurnade Veloster Concept looks to take the already aggressive stance of the compact hatch and make it even more fierce with integrated flares, front splitter, racing canards, three-piece lightweight forged wheels and a custom rear spoiler. Performance modifications to the Veloster include an upgraded ECU tune, intercooler, downpipe and cold-air intake from 845 Motorsports, a Synapse blow-off valve and an ARK Performance cat-back exhaust.

Suspension upgrades will comprise of a set of coilovers from NEO Motorsports, while Pierce Motorsports will contribute a strut bar, rear torsion bar and tie brace. Braking performance will be enhanced with a six-piston big brake kit also from NEO Motorsports, and concealing those calipers will be 19-inch Rotiform OZT wheels paired with Toyo tires.

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The exterior will be finished off in a PPG Refinish Magic Magenta paint, while the folks at Lightner Motorsports are handling the custom fender flares and grille. On the inside, Gurnade will outfit the Veloster with plenty of upgrades, including Cobra Nogaro racing seats, Takata racing harnesses, a Pierce Motorsports roll cage and Glowshift gauges with LEDGlow lighting.

“Gurnade has always been drawn to the uniquely aggressive lines of the production Veloster,” said Joshua Cloud, owner of Gurnade, Inc. “So when Hyundai approached us with the opportunity to develop one of their vehicles for SEMA, we didn’t hesitate to create the Gurnade Veloster Concept. It leverages all the strengths of the Veloster and takes it where we always envisioned it could go.”

Discuss this story on our Hyundai Veloster Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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