All-Electric Audi R8 E-Tron Has Been Quietly Discontinued Again
Audi’s all-electric R8 has been discontinued once again.
After being an on-again, off-again project for at least six years, the German automaker showed off the production R8 e-tron at the 2015 Geneva Motor Show. Based on the second-generation Audi R8, the e-tron production model features an all-electric powertrain with 456 horsepower and 679 pound-feet of torque, allowing it to travel 280 miles on a single charge while going zero-to-62 mph (zero-to-100 km/h) in just 3.9 seconds.
But after being on display at last year’s Geneva Motor Show, the R8 e-tron made another appearance at the CES Asia show in Shanghai before it quietly fell out of the spotlight. Priced at around $1.1-million, the R8 e-tron was only available in Europe and, according to an Audi representative speaking to Car and Driver, it appears less than 100 units were built. “We could have built more than we did,” the representative said. Considering that a regular R8 costs around $163,000, the $1.1-million price tag was probably too high for the car to be a success.
The story is vaguely similar to the Mercedes-Benz SLS AMG Electric Drive that headed to market with a four-motor setup churning 740 hp. Priced at around $385,000, that model didn’t fare too well on the market either, selling less than 100 units.
[Source: Car and Driver]
Discuss this story on our Audi R8 Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu