WD-40, SEMA Cares Team Up for Custom 50th Anniversary Camaro
A custom 1967 Chevrolet Camaro is heading to the 2016 SEMA Show.
WD-40 Company has partnered with SEMA Cares to celebrate the 50th anniversary of the SEMA Show, as well as the 50th anniversary of the Camaro. The custom project will be unveiled this November in Las Vegas before it crosses the auction block next year with proceeds from the sale going to Childhelp, an organization that provides services to abused and neglected children. It will also benefit the SEMA Memorial Scholarship Fund, which provides scholarships to students entering the automotive aftermarket.
The 1967 Chevrolet Camaro is designed by Neil Tjin and is built in partnership with Tjin and instructors from Universal Technical Institute. The engine, transmission, suspension, wheels and tires will be installed on PowerNation TV and the entire build will showcase how WD-40 products are used by automotive professionals in their restoration and customization projects.
Other partners involved with the project include Eckler’s, Budnik Wheels, Axalta, Eibach, Falken Tires, Baer Brake Systems, LR Auto Body and Optima Batteries.
“This Camaro project is very exciting for us because it not only celebrates two very important 50 th anniversary milestones, but also allows WD-40 Company to continue to support the automotive industry, which is a cornerstone of our business,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “We are also proud to show off how our entire line of WD-40 Company products are used by hands-on mechanics, aftermarket professionals and auto enthusiasts everyday to get their job done right.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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