Porsche Has High Hopes for Its First All-Electric Vehicle

Jason Siu
by Jason Siu

Porsche believes the Mission E will eventually account for 10 percent of its annual sales.

The German automaker’s first all-electric vehicle is expected to arrive in 2019 and the company believes it will sell around 20,000 units per year. Last year, Porsche saw its global sales increase 19 percent to 225,121 units with the Macan leading the way, accounting for about 40 percent of its sales.

The Porsche Mission E concept first debuted at the 2015 Frankfurt Motor Show as a Tesla Model S competitor sporting 600 horsepower. At the time of its debut, Porsche said the Mission E concept is capable of going zero-to-62 mph (zero-to-100 km/h) in under 3.5 seconds and will have a range of more than 310 miles.

SEE ALSO: Go Behind the Scenes with the Designers of the Porsche Mission E

Porsche is reportedly spending about $1.1-billion to bring the Mission E to production and the company’s labor boss, Uwe Huck, has said it will need to sell at least 10,000 units a year to make a profit.

[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Craig Cole Craig Cole on Dec 05, 2016

    They expect to move nearly 23,000 of these annually?! Good luck with that! I don't think traditional Porsche drivers will want some electrified beluga whale.