Mercedes Taps 'Easy Rider' for Inspiration in Its 2017 Super Bowl Ad

Stephen Elmer
by Stephen Elmer
Eindrcke des Films "Easy Driver" der Oscar Gewinner Joel and Ethan Coen fr das amerikanische Football-Finale, mit Peter Fonda und dem neuen Mercedes-AMG GT Roadster. ;Mercedes-AMG GT Roadster; Kraftstoffverbrauch kombiniert: 11.4 l/100 km, CO2-Emissionen kombiniert: 259 g/km Impressions from "Easy Driver" – directed by Oscar winners Joel and Ethan Coen for the American football final, starring Peter Fonda and the new Mercedes-AMG GT Roadster.; Mercedes-AMG GT Roadster; Fuel consumption combined: 11.4 l/100 km, Combined CO2 emissions: 259 g/km

Mercedes-Benz is tapping a classic American cult film for inspiration in its 2017 Super Bowl commercial.

The spot plays on Easy Rider, the classic film about two bikers on a wild trip across the U.S. In the commercial, entitled Easy Driver, we see a group of angry bikers, called outside of their local bar by the threat of someone blocking in their bikes.

When that someone turns out to be actor Peter Fonda, star of Easy Rider, in a Mercedes-AMG GT Roadster, all they can do is stand and stare.

SEE ALSO: Bryan Cranston Goes Further With Ford in 2017 Super Bowl Spot

The commercial was directed by the Coen Brothers, famous for their work on Fargo and the Big Lebowski. This is actually the second time the Coen Brothers have directed a Super Bowl commercial, the last one being for Honda back in 1997.

“The film is a really successful media kick-off into our 50th company anniversary,” said Mercedes-AMG chairman Tobias Moers in a statement. “We are delighted that the new Mercedes-AMG GT Roadster is going to be playing a major role at this year’s football final.”

The Mercedes commercial will air during the fourth quarter of the game, which takes place on Sunday, Feb.5.

Discuss this story at our Mercedes Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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