Wary of Trump, Nissan Goes on a Made-in-America Offensive
Nissan is taking a more passive-aggressive approach to Donald Trump’s recent comments about automakers moving production to Mexico.
First Ford and now Toyota, President-elect Donald Trump has been criticizing automakers for moving production to Mexico and has threatened them with a big border tax on car imports. Trump hasn’t mentioned Nissan yet, but the brand isn’t waiting around to be next on the list to be criticized.
The Japanese automaker released the above infographic, detailing just how much of its manufacturing takes place in the U.S. The company highlights its strategic investments in its U.S. operations in recent years, saying that it will continue to build quality vehicles that meet the growing needs of U.S. consumers.
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Overall, 79.5 percent of Nissan and Infiniti vehicles sold in the U.S. were built in North America, an impressive statistic when taking into account that’s a total of 15-million vehicles and 10-million engines. The automaker has over 22,000 U.S. employees with $1.3 billion in annual payroll. Since 1981, Nissan has invested $11 billion into manufacturing in the U.S.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Nobody else is presenting an electric utility bill style breakdown infographic; not even FORD or Toyota. i like the "$14billion spent" and "$11billion investments" (Billion spelled with a lower-case b) to make it appear as if that money was sunk-cost. my fav is the $1,300,000,000 annual payroll, almost as if they are telling us they are only paying those little people because they are required by law to do that.