Alfa Romeo ran a set of Super Bowl ads this year, highlighting its history and its new Giulia sedan.
The first spot, entitled ‘Riding Dragons,’ walks through Alfa Romeo’s history and how it led the company to this point.
Its second commercial was more of a classic car spot, showing off the new Giulia. Entitled ‘Predictable,’ the ad shows the Giulia speeding through tight streets in the country. “Giulia has found her true love – a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power,” reads the caption under the commercial.
The third spot is called “Mozzafiato,” the Italian word for taking your breath away.
The Giulia Quadrifoglio is powered by a 2.9-liter turbo V6 that produces an impressive 505 horsepower and 443 pound-feet of torque.
Positioned as a rear-drive alternative to BMW’s 3 and 4 Series, as well as other German competitors, the long-to-arrive Giulia’s American success is far from guaranteed, though its broad price range leaves plenty of room for new customers enticed by its Italian flair.
Watch both the spots below.