Alfa Romeo Giulia Takes Center Stage in 2017 Super Bowl Ads

Stephen Elmer
by Stephen Elmer

Alfa Romeo ran a set of Super Bowl ads this year, highlighting its history and its new Giulia sedan.

The first spot, entitled ‘Riding Dragons,’ walks through Alfa Romeo’s history and how it led the company to this point.

Its second commercial was more of a classic car spot, showing off the new Giulia. Entitled ‘Predictable,’ the ad shows the Giulia speeding through tight streets in the country. “Giulia has found her true love – a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power,” reads the caption under the commercial.

SEE ALSO: Alfa Romeo Giulia Coupe Rumored To Debut Soon

The third spot is called “Mozzafiato,” the Italian word for taking your breath away.

The Giulia Quadrifoglio is powered by a 2.9-liter turbo V6 that produces an impressive 505 horsepower and 443 pound-feet of torque.

Positioned as a rear-drive alternative to BMW’s 3 and 4 Series, as well as other German competitors, the long-to-arrive Giulia’s American success is far from guaranteed, though its broad price range leaves plenty of room for new customers enticed by its Italian flair.

Watch both the spots below.

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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Join the conversation
  • Craig Cole Craig Cole on Feb 06, 2017

    She sho am purty... I just hope the quality is there.

    • See 1 previous
    • Dino Pappous Dino Pappous on Jun 10, 2017

      In all areas better...I own one....

  • Colin Byrne Colin Byrne on Sep 28, 2017

    It's funny to see someone getting out of the back seat of this car. No one is ever sitting in the back seat of my Guilia, way to cramped. Especially a beautiful woman, why would you torture her like that?!