Alfa Romeo Quietly Cancels the Giulia Wagon

Jason Siu
by Jason Siu

The Alfa Romeo Giulia Sportwagon is officially canceled.

Like many other automakers, Alfa Romeo has decided that crossovers and SUVs are better options than wagons in today’s marketplace. As such, Alfa Romeo has decided to axe the Giulia Sportwagon before it even went into production, saving development costs for a model that might not even sell well.

“We decided not to do a Giulia Sportwagon,” said Alfa manufacturing head Alfredo Altavilla in an interview with CAR magazine. “Do we really need it if the Stelvio SUV drives that well? Maybe not. With our fine-tuning, the Stelvio can capture all the people who would otherwise have been interested in the SW.”

SEE ALSO: Alfa Romeo Giulia Takes Center Stage in 2017 Super Bowl Ads

The company acknowledges it thought about the Giulia Sportwagon for quite some time, but realized the segment has been changing quickly. And, at least in the U.S., it’s likely a wise decision considering how popular crossovers and SUVs are compared to wagon models.

[Source: Car]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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