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Mercedes Trademarks ‘EQ Power +’ for its Future Electric Car Portfolio

Mercedes Trademarks ‘EQ Power +’ for its Future Electric Car Portfolio

A new trademark suggests that Mercedes is preparing to expand its electric car lineup. 

Daimler, parent company of Mercedes-Benz, has filed a trademark for EQ Power +, a badge that will probably show up on something electrified. The name has been protected with the European Union Intellectual Property Office for use on automotive vehicles.

“The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz,” says the brand’s website.

SEE ALSO: 2017 Mercedes-Benz Generation EQ Concept Video, First Look

Mercedes recently revealed the EQ Concept, the first in a line of battery-electric cars that will launch before 2020. The strategy is to slowly replace all Mercedes models with electric versions, though the switch over will take some time.

Based on the name alone, the EQ Power + badge could be used on an electrified powertrain, or possibly on a hotter version of a regular EQ model.

Discuss this story at our Mercedes-Benz Forum