One global brand study shows Ferrari is the world’s strongest auto brand.
The Italian automaker is also the fourth most powerful brand in any industry, bested only by LEGO, Google and Nike. The rankings come from Brand Finance, a leading valuation and strategy consultancy firm which values the brands of thousands of the world’s biggest companies. Each brand is first evaluated to determine its power/strength, based on factors like marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. It is then given a corresponding letter grade up to AAA+.
According to Brand Finance, Ferrari’s brand strength has improved by three points this year to 92, leading to an upgrading of its brand rating to the highest AAA+ designation.
Coming in second is Porsche with a score of 86, while Volkswagen and Seat tie for third place scores of 84.9. Following those four automakers are BMW (84.5), Renault (84.2), Ford (83.8), Toyota (83.1), Rolls-Royce (83.0) and Lamborghini (82.3).
“The fact Ferrari has boosted revenues without compromising brand strength suggests that it has found the perfect formula to sustainably exploit brand equity to maximize shareholder value,” said Brand Finance CEO David Haigh.
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