What Will Star in FCA's Three Super Bowl Ads This Year?

Jason Siu
by Jason Siu

Fiat Chrysler Automobiles (FCA) has confirmed it will air three commercials during this year’s Super Bowl.

The automaker is keeping relatively quiet on what the three commercials will feature, but did say the first spot will air during the second quarter, the second spot in the third quarter and the third ad will air during the fourth quarter. Unlike other automakers, FCA does not release its Super Bowl commercials ahead of time, so we will have to wait until Sunday to see what it has in store.

FCA markets several brands in the U.S., including Dodge, Ram, Chrysler, Jeep, Fiat and Alfa Romeo. There’s a good chance that Alfa Romeo will star in at least one of these ads, considering the push FCA is making for the revived Italian brand. Don’t be surprised to see the Giulia and Stelvio being shown off.

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Last year, FCA focused on its booming Jeep brand for its commercials, but since then, Jeep sales have slowed. The company also recently unveiled a collection of commercials for its Ram brand online, suggesting it won’t promote its pickup trucks during the Super Bowl.

Although Fiat is a possibility, the brand has already released commercials for the latest addition to its lineup, the 124 Spider. We also imagine it would be difficult for FCA to top its Fiat “Blue Pill” commercial from the 2015 Super Bowl.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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