A Fifth-Grade Girl Has Convinced Tesla to Do Something New

Jason Siu
by Jason Siu

Tesla will run a competition for fan-made commercials.

The American automaker has never found a need to advertise like traditional automakers, especially considering its vehicles can’t be sold in every state. Instead, Tesla relies on social media for its marketing and has done quite successful without advertising.

But a fifth-grade girl named Bria wanted to change that, writing a letter to Tesla CEO Elon Musk for a school project. “I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining,” she wrote. “So, I think that you should run a competition on who can make the best homemade Tesla commercial and the winners will get their commercial aired.”

SEE ALSO: Tesla Set to Further Expand its Supercharger Network in the US

In typical Musk fashion, the CEO responded on Twitter to the letter, saying that the company will do as she suggests. No details on the contest have been announced yet, but we can’t wait to see the submissions from the internet that will likely involve cats… lots and lots of cats.

Thank you for the lovely letter. That sounds like a great idea. We’ll do it! https://t.co/ss2WmkOGyk

— Elon Musk (@elonmusk) March 2, 2017

[Source: Reuters]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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 3 comments
  • Smartacus Smartacus on Mar 03, 2017

    When suggestions from 5th Grade girls are good ideas, it's time to start re-evaluating your own staff.

    • See 1 previous
    • Jonny_Vancouver Jonny_Vancouver on Mar 04, 2017

      Agreed, and I think it's cool that Elon Musk does stuff like this. Tesla is a good company.

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