New Kia Trademark Hints at Possible Crossover

Jason Siu
by Jason Siu

The Korean automaker has filed a trademark in Europe for “XCeed.”

The trademark application was for the actual graphic representation of XCeed, meaning its logo. Since it’s a figurative trademark, it’s not for the word itself but rather how it looks. Not much is known about what XCeed could be used for, but Kia does sell the Cee’d in Europe, a compact model available with several variants including a three-door hatchback, five-door hatchback and five-door wagon.

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A possibility for the trademark is a crossover model based on the Cee’d. Interestingly, the font is different than the existing Cee’d logo and it’s missing the apostrophe. So for now, it’s pure speculation on what XCeed will be used for, but it’s something to keep an eye on as Kia could be looking to strengthen its presence in the crossover segment.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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