More Proof That Dubai Is Obsessed With Hypercars

Jason Siu
by Jason Siu

With an area of almost 2,600 square feet, Bugatti’s largest dealership has opened in Dubai.

Located on Sheikh Zayed Road in the center of Dubai, Bugatti UAE is the brand’s most successful dealer in the world and the opening of the new showroom also served as the first event in the Chiron’s tour of the Arabian peninsula. It’s the 15th location in Bugatti’s global dealership network, and Al Habtoor Motors is serving as the official partner in the United Arab Emirates.

At the entrance of the showroom is Bugatti’s legendary horseshoe and inside, customers and guests are welcomed into a specially designed lounge area featuring furniture from the Bugatti Home Collection.

SEE ALSO: Take a Look Inside the Gorgeous Factory Where the Bugatti Chiron is Built

Bugatti UAE has received 30 orders for the Chiron, highlighting how important the Arabian peninsula is for Bugatti. In fact, the region accounts for 26 percent of the automaker’s orders for the Chiron.

“A location of this significance and appeal for our brand has earned a superlative showroom,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, on the occasion of the official inauguration of the new showroom. “Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region. Some of them are proud owners of car collections with even several Bugatti super sports cars. A passion for ultimate performance, luxury and individuality is especially in evidence here. The new showroom will not only be the perfect platform for the Chiron but also honors our special customers.”

Discuss this story on our Luxury Lifestyle Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation