Toyota TJ Cruiser Could Be Brand's Next Crossover

Stephen Elmer
by Stephen Elmer

If the Toyota FT-4X Concept makes it to production, it could be called the TJ Cruiser.

The Toyota Motor Corporation has filed a trademark for the name TJ Cruiser with the United States Patent and Trademark Office (USPTO) for use on “Automobiles and structural parts thereof.”

Recently, Toyota showed us the FT-4X Concept, a compact crossover that is meant for urban adventures, not the rock-filled Moab runs that Toyota’s FJ Cruiser was built to tackle. Toyota wants to cash in on the crossover boom and this would be the brand’s second offering in the compact crossover segment, joining the C-HR. In comparison, the TJ Cruiser would offer a little more off-road capability and more usable space while being nearly the same size.

SEE ALSO: Toyota FT-4X Concept is Closer to Production Than You Think

Toyota said it would wait and monitor the reaction to the FT-4X to see if it is ready for production, and while it may have disappointed some of the hardcore off-roaders, the market for so-called casual core enthusiasts who like to visit national parks on the weekend is much larger. The new crossover will ride on Toyota’s TNGA C-Platform, shared with the Prius and C-HR.

It certainly makes sense that Toyota wouldn’t call this new crossover the FJ Cruiser, as it would be disingenuous and upsetting to plenty of FJ Cruiser fans. But why not capitalize on the already popular FJ Cruiser name with a variation like TJ Cruiser?

If it comes to fruition, expect the styling to be toned down and for some of the gimmicky concept features, like the armrest that doubles as a sleeping bag, to be removed, although that’s not to say that some of the innovation seen on the FT-4X, like the split folding rear tailgate, won’t be offered.

Discuss this story on our Toyota TJ Cruiser Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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  • Wynnded Wynnded on Jun 02, 2017

    Scion B with a lift anyone?

  • Jonny_Vancouver Jonny_Vancouver on Jun 05, 2017

    Everyone can relax, it's just a concept, They'll smooth out the lines like every auto maker always does, sheesh. Concepts are more about the idea behind a prospective vehicle anyways, and the idea here is good. Everybody is whining as if Toyota just took their lunch money.

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