Dodge is Doing All It Can to Prevent Demon Price Gouging

Sam McEachern
by Sam McEachern

Dodge has announced its dealer allocation plan for the 840-horsepower Challenger SRT Demon and the automaker has made it a priority to prevent dealers from price gouging customers.

As is the case with limited-edition models, dealers and customers are eager to get their hands on the new Demon. Dodge wants to ensure its customers aren’t getting ripped off due to the demand for the car so it will be placing Demons sold at or below the $86,090 MSRP on a priority production list. Any Demons that are sold above their MSRP will be built after priority production has been completed. In short, if you overpay for your Demon, you’ll be getting it after those that paid the MSRP.

In order to be eligible for Demon allocation, a dealer must have sold more than one SRT Hellcat in the past 12 months. How many Demons stores receive will be based on 60 percent of its SRT Hellcat sales and 40 percent of its Charger and Challenger sales. Dealers will also only be able to order as many Demons as they are allocated and must have a customer sign a special acknowledgement document before the sale is completed. Dodge says the document provides a detailed list of safety considerations for the vehicle and its features and also helps determine priority production based on the contract price.

SEE ALSO: Dodge Demon Costs $20K More than a Hellcat

Helping to streamline the Demon sales process will be the new dedicated Demon Concierge hotline (800-998-1110), which serves as a direct communication between Dodge and its customers. A new Demon web portal, which can be accessed through Dodge.com, will also allow customers to track their vehicle’s build status from beginning to end.

The order books for the 2018 Dodge Challenger SRT Demon will open on Wednesday, June 21st. Production of the single model year vehicle is limited to 3,300 units (3,000 for the U.S. and 300 for Canada) and is set to kick off at Fiat Chrysler’s Brampton Assembly plant in Ontario.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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  • Elroy_Jetson Elroy_Jetson on Jun 21, 2017

    2008 RAM Owner. I just would like to remind everyone; It's still going to be a Dodge. While I do like my Dodge okay, ...it's still just a Dodge.

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    • Roo H Roo H on Jun 21, 2017

      Lambos are just lambos, Ferraris are just Ferraris... a car is just a car right? WRONG! Elroy it's an amazing car, doesn't matter who the brand maker is. I'm Mopar through and through, 2014 ecodiesel, 2005 SRT, but I wouldn't care who made the demon, if it had been Chevy or Ford, I'd still applaud it. The freaking Mustang 350R is amazing, and I really dislike mustangs.

  • Tim Rudisill Tim Rudisill on Jun 21, 2017

    If they were really serious about preventing dealer price gouging, Dodge would go the Tesla route and sell them directly to the customer. They're just paying lip service with this idea. In the end, Dodge doesn't really care as long as they sell all the cars, which they know is guaranteed to happen.

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    • 49er4ever 49er4ever on Jun 21, 2017

      If you knew anything about the car business you would know that there not only are states that don't allow this, but because they have dealer agreements, with dealers investing millions in their stores, if they attempted to sell around their dealers in their exclusive markets, they would have their pants sued off. It would require a stand-alone brand to get around their dealer requirements.

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