FCA Files Trademark Application For ‘Cuda’ Name


Fiat Chrysler has filed an application to have the ‘Cuda’ name patented, marking the second time FCA has expressed interest in the badge in recent years.

FCA submitted the application to the United States Patent and Trademark Office on June 16th, looking to have the Cuda name certified for use on “motor vehicles, namely passenger automobiles, their structural parts, trim and badges,” according to the filing. Back in 2015, FCA filed to have the similar ‘Barracuda’ name trademarked for the same purpose. That filing will remain valid for FCA to use through to April 2019.

The suggestion that FCA may revive the Barracuda or Cuda names is hardly a new idea. Shortly after filing the trademark application for Barracuda in 2015, a report surfaced that FCA dealers were shown images of a Dodge Barracuda convertible during a dealer meeting. Such a vehicle would apparently arrive alongside the next-generation Dodge Challenger, but would be set apart with a slightly smaller footprint and a retracting roof. Like the next generation Challenger, it would also ride on a modified version of FCA’s Giorgio rear-wheel drive platform currently employed in the Alfa Romeo Giulia and Stelvio.

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With this most recent filing, it’s clear that FCA has a genuine interest in keeping the Cuda or Barracuda name for itself. Whether or not that means we’ll be getting a Barracuda-badged road car remains to be seen. If such a product does come to fruition, don’t expect it to arrive until the next-generation Dodge Challenger does – which isn’t anticipated until 2020 or beyond.