Steph Curry is Infiniti's New Global Brand Ambassador
If you’re an NBA fan, you may have heard of Stephen Curry.
The Golden State Warriors’ sharpshooter has been announced as Infiniti‘s newest global brand ambassador and will be featured in its upcoming global product and brand marketing communications campaigns. Having won two NBA Championships with the Golden State Warriors, Curry is also a two-time NBA MVP, four-time NBA All-Star, and was the NBA’s leading scorer in 2016. Infiniti said Curry’s outstanding achievements and personal ambition to be at the top of his profession embodies the spirit of Infiniti’s new brand positioning, “Empower the Drive.”
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“Infiniti is a brand that I’ve known and admired because of its strong heritage of performance, design and groundbreaking technologies. I’m drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential,” said Curry.
Look for the first Infiniti campaign to feature Curry this summer as he lends a helping hand in launching the updated Q50 sports sedan.
Discuss this story on our Infiniti Q50 Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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