If you’re an NBA fan, you may have heard of Stephen Curry.
The Golden State Warriors’ sharpshooter has been announced as Infiniti‘s newest global brand ambassador and will be featured in its upcoming global product and brand marketing communications campaigns. Having won two NBA Championships with the Golden State Warriors, Curry is also a two-time NBA MVP, four-time NBA All-Star, and was the NBA’s leading scorer in 2016. Infiniti said Curry’s outstanding achievements and personal ambition to be at the top of his profession embodies the spirit of Infiniti’s new brand positioning, “Empower the Drive.”
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“Infiniti is a brand that I’ve known and admired because of its strong heritage of performance, design and groundbreaking technologies. I’m drawn to their brand values and passion for their craft and thrilled to be working with Infiniti to help tell stories of people who are driven to do more to realize their potential,” said Curry.
Look for the first Infiniti campaign to feature Curry this summer as he lends a helping hand in launching the updated Q50 sports sedan.
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