Top 10 Cars Bleeding Sales in 2017

Stephen Elmer
by Stephen Elmer

Although it may only be a little bit, the U.S. auto industry is shrinking.

Over the first five months of 2017, U.S. auto sales are down by about 2 percent compared to last year, a drop of about 140,000 cars according to TTAC.

This is not a huge crash by any means, especially considering 2016 was a record year for auto sales, but it does mean that some nameplates must be losing sales. So which vehicles are taking the biggest hit?

Don’t expect to see any trucks or SUVs on the list, as that segment has gained about 225,000 units year-to-date, one of the positive signs in the industry.

Here is a list of the top 10 volume vehicles with the biggest sales decline. For the most relevant look, all vehicles with less than 30,000-annual sales were not included, along with vehicles which have been discontinued, like the Jeep Patriot.

10. Kia Soul

We kick things off with the small Kia Soul, which has seen sales decrease by 25.2 percent. Year-to-date sales in 2017 are sitting at 43,623, while last year Kia had moved 58,299 Souls by this point.

9. Ford Fusion

Ford Fusion sales are down by 26 percent in 2017 compared to 2016. Last year, Ford had sold 120,313 Fusions by this point, while in 2017, just 89,086 Fusions have sold.

The Fusion is just one of a few passenger cars on the list, as car sales seem to be shrinking in the face of growing crossover sales.

8. Ford Mustang

The Mustang hasn’t had the hottest 2017 either, with a 27.8 percent drop in sales, with 38,422 cars sold year-to-date compared to 53,189 units last year.

Through the beginning of this year, muscle car sales at Chevy and Dodge are flat, though they are not dropping like the Mustang. It is possible that the redesigned Chevy Camaro stole some attention from the Mustang, while it’s also possible that buyers could be waiting until the refreshed 2018 model year car arrives.

7. Hyundai Sonata

Coming in the seventh spot is yet another sedan, the Hyundai Sonata. Sales are down by 27.9 percent year-to-date, representing 66,768 cars sold this year versus 92,547 moved in 2016. This follows in the trend of passenger sedan sales taking a hit.

6. Kia Sedona

It seems that minivans are another segment with declines across the board, and the Sedona isn’t seeing the worst of it. This Kia is down by 29 percent compared to the same time period last year. In 2017, 12,998 Sedonas have been sold compared to the 18,297 that had been sold at this time last year.

5. Toyota Avalon

Even more so than midsize sedans, full-size passenger car sales have taken a sales hit recently. The Toyota Avalon, fifth on the list, has seen a 29 percent drop, just like Kia’s Sedona. In 2017, 14,215 Avalons were sold, while 2016 saw 20,013 units sold.

4. Honda Odyssey

Honda’s minivan took the biggest hit in the segment, but it has a decent excuse. Sales are down by 29.8 percent, but there is a brand new Odyssey hitting dealerships this year, so buyers are waiting around for the new model to arrive. So far in 2017, 37,010 of Honda’s minivan have sold, compared to 52,698 from last year.

3. Chevrolet Malibu

Another midsize car makes the list near the top, the Chevy Malibu. Sales are down by 29.9 percent, just missing that 30 percent mark. That isn’t to say Chevy hasn’t sold a few Malibus, with 73,087 moving in 2017 compared to 104,187 last year.

2. Chevrolet Impala

Another full-size sedan is on the list, but it’s not even that close to the number one spot. The Impala is down 35.3 percent in 2017, moving 28,504 units compared to last year’s 44,055.

1. Jeep Compass

Topping the list is the Jeep Compass, which has seen its sales cut in half. Compass sales are down by 58.1 percent, with just 17,435 units moving in 2017 compared to 41,608 units in 2016.

This could be partly blamed on how old the Compass model is, but the biggest reason is, yet again, a new model. The Compass has been entirely redesigned for 2017 and as the new model hits dealerships, there should be a sharp spike in sales. So by the end of the year, Compass sales should return back to where they were previously.

[Source: TTAC and GCBC]

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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2 of 5 comments
  • Nick1946 Nick1946 on Jun 12, 2017

    Sonata is boring for 2017

  • Kaffekup Kaffekup on Jun 16, 2017

    I think in many cases, everyone who wants one got one; Soul sales, for instance, have been really high for quite a while. The looks haven't changed much, and since they last well, there isn't much need to buy a new one. The Sonata gets a substantial refresh for 2018 and should pick up. I do agree that it's a shame that, to get features you want, like safety tech, you have to shell out for a top model.