Volvo Polestar Hits a New Milestone

Jason Siu
by Jason Siu

Volvo has announced Polestar accessories can now be found in 100,000 vehicles worldwide.

The milestone doesn’t mean Volvo has sold 100,000 performance-oriented Polestar models, but rather 100,000 Volvo vehicles have opted for Polestar accessories to be installed straight from the factory.

The Swedish automaker offers a plethora of dealer-fit performance parts to upgrade cars before they leave the lot, and Volvo says sales reached an all-time high in the first five months of 2017 with more than 12,000 cars featuring Polestar parts. That growth represents a 30 percent increase compared to last year.

SEE ALSO: 2017 Volvo V60 Polestar Review

The company is attributing the growth to the success of Polestar optimizations for the Drive-E powertrain, and is looking forward to even more growth when the Volvo XC60 is included in the optimization range starting this July.

All Polestar upgrades are performed with certified emissions, fuel consumption, service intervals, and Volvo warranties kept intact.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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