Even Bugatti is Turning to Electrification for More Performance
Bugatti says the only way to make the Chiron faster is to turn to electrification.
Even though the successor to the Chiron’s is at least seven years away from production, CEO Wolfgang Dürheimer has confirmed that electrification tech will work its way into the car eventually.
“The nextcar is a long way from being developed, but the way battery and electric motor technology is moving on – as well as regulations – it seems certain that the next car will be electrified in some way. It will still be too soon for a full electric car, I think – but electrification will happen,” he told Autocar.
Initially, Bugatti considered electrifying the Chiron in order to ensure its performance would surpass the Veyron. But the company managed without having to turn to a hybrid powertrain by upgrading many of the W16 engine’s components.
In the interview, the CEO also suggested Bugatti may introduce a second model to its lineup, which would delay the Chiron’s successor. As a result, it would alternate between new car launches, meaning a new Bugatti model would come around 2024 and the next Chiron won’t arrive until 2032.
Production of the current Chiron is expected to last for around eight years, and more than half – 280 – of the 500 units have been sold.
Discuss this story on our Luxury Lifestyle Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu