Honda's Latest Ad is All Sorts of Awesome
Honda has released a neat new ad that details the filmmaking and editing process.
The 90-second commercial features the Civic, Civic Type R, CR-V, and its Africa Twin motorcycle, while offering a glimpse of the filmmaking process such as storyboarding, illustration, filming, and animation. The new spot is the result of a collaboration between Honda and Wieden+Kennedy London and will air in the U.K. on Channel 4.
Throughout the ad, Honda goes through the creative process of what it’s like to design a vehicle, with each car featuring a different storyline.
And there’s a giant robot! Who doesn’t love an animated Honda Civic Type R alongside a giant robot?
“The best Honda ads often overcome some kind of challenge in the craft and the storytelling that reflects the ingenuity of the brand,” added W+K London creative directors Carlos Alija and Laura Sampedro of this work. “There’s crazy technology involved in making a film or a Honda nowadays, but it’s ultimately the warmth of the human touch that makes them achieve excellence.”
Discuss this story on our Honda Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu