Gallery: Lamborghini Being Lamborghini at 2017 Monterey Car Week

Jason Siu
by Jason Siu

A trio of special edition cars was on display to showcase Lamborghini’s Ad Personam bespoke program.

The Italian automaker was present at The Quail, A Motorsports Gathering and the Pebble Beach Concours d’Elegance, showing off the all-new flagship Lamborghini Aventador S, the record-breaking Huracan Performante, and the droptop Huracan RWD Spyder. All three vehicles were on display at The Quail, A Motorsports Gathering, while the Huracan Performante stood on its own at the Pebble Beach Concept Lawn.

2017 Monterey Car Week and Pebble Beach Concours d’Elegance Coverage

Since the three vehicles were meant to demonstrate the brand’s personalization program, each featured unique touches. The Aventador S sports a vibrant orange, Arancio Xanto exterior with visible carbon fiber on the roof and full carbon fiber in the lower portions of the vehicle. Inside, the Nero Ade leather and Alcantara are accentuated by orange stitching and inserts.

The Huracan Performante, known for its record-setting Nurburgring lap time, was finished in a deep green Verde Hydra shade, along with Narvi bronze wheels and bronze gloss livery on the front bumper. The inside cabin features Nero Ade Alcantara inserts and bronze stitching on the steering wheel.

Lastly, the open-topped Huracan was shown with its silver, Grigio Astarte styling paired with gloss black Giano wheels. The Elegante interior with Nero Ade leather could be seen on the convertible, further contrasted with brown Terra Emilia and Grigio Chronus stitching.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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