Toyota is Finally Updating One of Its Oldest Models
Toyota‘s presence at the 2017 Frankfurt Motor Show will be headlined by the world premiere of the new Land Cruiser.
The SUV as we know it has been in existence for a decade, so it’s about time it gets updated. The new Land Cruiser will continue to be body-on-frame, making it one of the few remaining “real” SUVs today.
The Japanese automaker will also show off the C-HR Hy-Power Concept, which is a design study developed by the company’s European Design Center. Along with a teaser image of the crossover’s front end, Toyota said the concept will “emphasize C-HR’s emotional and powerful look while hinting at future expansion of Toyota’s hybrid powertrain lineup within its core models.”
2017 Frankfurt Motor Show Coverage
Joining the new Land Cruiser and C-HR Hy-Power Concept will be the Yaris GRMN hot hatch and the new Auris Touring Sport Freestyle, two models that aren’t sold in North America.
AutoGuide.com will be reporting live from the 2017 Frankfurt Motor Show, so check back in with us in early September for coverage.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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