Will this help win back buyers?
Back when the Volkswagen Atlas was brand new, Volkswagen announced that it would get a very special, best-in-the-industry six-year/72,000 mile warranty. Turns out, VW thought it was a good idea, so they’re extending it to almost the whole lineup.
All 2018 Beetle, Beetle Convertible, Golf, Golf Alltrack, Golf GTI, Golf R, and Golf SportWagen, Jetta, Passat, Tiguan and Atlas models will come with the People First Warranty. So, basically everything but the e-Golf.
“Volkswagen has always been ‘the people’s car,’ and with the People First Warranty, we’re putting our customers first,” said Hinrich J. Woebcken, CEO of Volkswagen Group of America. “By bringing the right cars at the right time and making the offer very competitive, we believe we’re in the position to grow in the US market.”
Not only will the buyer benefit from the warranty, but so will the subsequent buyer because the warranty is transferable. Regardless of whether you’re the first owner or not, the car will be under warranty for six years or 72,000 miles.
“Volkswagen has begun to grow again in America, and buyers have welcomed the Atlas and Tiguan into their homes,” said Derrick Hatami, Executive VP, Sales and Marketing. “Expanding this warranty beyond those two models gives our dealers another compelling argument for the rest of our lineup, and we believe it will lead to a reduced overall cost of ownership for buyers.”
A version of this story originally appeared on VW Vortex
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