Expect more Star Wars-themed Nissans in the near future.
Last year the Japanese automaker seemed to be a perfect fit as a promotional partner for Rogue One: A Star Wars Story, having the Rogue crossover in its lineup. Nissan did its part in the campaign by offering special edition Rogue models and outfitted its displays at various auto show events with Star Wars-themed pieces, including giant Tie Fighters. Now we’ll get to look forward to more from Nissan as the company will be a promotional partner for Star Wars: The Last Jedi, which arrives December 15, 2017.
Joining Nissan as a promotional partner are Christian Louboutin, General Mills, Royal Phillips, Verizon, and VIZIO. Each company will have their own specific, custom-designed campaign that will complement the overall marketing campaign for the movie.
“Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can’t wait to share them with fans,” says Lylle Breier, senior vice president, Global Marketing Partnerships, Walt Disney Studios.
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