Lotus' Zany Former CEO is Now Making Coachbuilt G-Wagens

Jason Siu
by Jason Siu

This is the Ares Design X-Raid, based on the Mercedes-AMG G63 and it’s Dany Bahar latest creation.

If the name Dany Bahar doesn’t sound familiar to you, he’s the ambitious former Lotus CEO that introduced five new concept vehicles for the British automaker at the 2010 Paris Motor Show. Those five concepts were supposed to head to production over the following six years, but none of them came to fruition as Bahar was dismissed from the company in 2012 along with allegations of extravagant spending. The breakup between Lotus and Bahar wasn’t pretty, with the company suing the former CEO and Bahar suing Lotus back.

Now, Bahar is at the helm of a coachbuilding company based in Italy called Ares, and this is the company’s first creation.

SEE ALSO: Lotus Suing Dany Bahar Over Extravagant Spending

Starting with a Mercedes-AMG G63, Ares gives it a new carbon fiber and aluminum body, giving it a more stylish design that resembles Mercedes-Benz’s modern design language. In our opinion, this thing is a pretty blatant copy of the Mercedes-Benz Ener G-Force concept, but we digress. Thanks to the new body, Ares says the X-Raid is 440 pounds (200 kilograms) lighter than the G63, while the 5.5-liter V8 engine under the hood has been tuned to 760 horsepower. Top speed is rated at 155 mph (250 km/h).

There’s plenty of interior upgrades as well, with the use of high-end materials such as Nappa leather and carbon fiber. The company says it will start producing vehicles in a new 18,000-square-meter facility in Modena, Italy and is also working on a coupe version of the Bentley Mulsanne. Autocar reports pricing for the Ares X-Raid will cost upwards of £750,000 ($984,450 USD).

Discuss this story on our Mercedes-Benz Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation