Cadillac has announced it’s expanding its vehicle subscription service.
Following the success of the program in New York, BOOK by Cadillac is now available to drivers in the greater Los Angeles and Dallas metro areas.
Like the pilot program in Manhattan, BOOK is a luxury vehicle subscription service that offers members access to a range of Cadillac vehicles on a month-to-month basis.
The app-enabled, on-demand service allows members to browse Cadillac’s portfolio and exchange a vehicle up to 18 times per year, courtesy of a white-glove concierge service.
There are no long-term commitments, and Cadillac says the expansion of the service to new pilot markets is a direct response to overwhelming demand for enrollment in NYC following the program’s launch earlier this year.
“Since BOOK by Cadillac was first introduced, we’ve seen widespread enthusiasm and demand from consumers who are seeking ways to complement traditional methods of buying or leasing a vehicle,” said Melody Lee, Global Director, BOOK by Cadillac. “BOOK by Cadillac has introduced entirely new customers to the brand and has been fully embraced by younger audiences as an innovative service that meets their ever-changing needs. Introducing the service in Los Angeles and Dallas is a natural evolution of the program.”
Cadillac is also announcing that members in Los Angeles, Dallas, and New York will now have access to the CT6 Plug-In, alongside the ATS-V and CTS-V, or high riders like the XT5 or Escalade. The addition of CT6 to all fleets also means members will now have access to Cadillac’s Super Cruise technology.
Like the New York program, participants in LA and Dallas won’t have to worry about maintenance, insurance, or detailing. Members have freedom, flexibility, and little to no responsibility, so basically it’s Tinder for Cadillacs.
Cadillac is also exploring the service beyond the United States having launched a pilot project in Munich, Germany, with potential plans for other global markets in the future.
A version of this story originally appeared on GM Inside News
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