Like BMW, which aims to keep gas-powered M cars in production for as long as humanly possible, Porsche is also making a commitment to motoring purity in the face of new technologies and government overreach.
That circular device positioned in front of the driver? Porsche wants to keep it there.
The specter of Big Government and Big Safety conspiring to kill non-autonomous motoring is a real fear. Call it the Red Barchetta scenario.
Porsche seems aware of it, too, though it tiptoes around the entity at the center of the issue. Nevertheless, the automaker claims a future Porsche “will be one of the last automobiles with a steering wheel.”
That’s the view of Lutz Meschke, vice president of the company’s executive board and head of finance and IT. In an interview published by the automaker, Meschke lays out the short and medium-term future for both self-driving technology and the steering wheel.
No one knows what the long-term holds, but many of us, Meschke included, seem to believe it’s a future where safety tops personal autonomy. A future where your car drives you, no ifs, ands, or buts.
“A Porsche will always be a car that you will want and be able to drive yourself,” he said, adding much later that the act of driving “will hopefully remain the most important thing at Porsche for a very long time.” Still, Porsche isn’t going the Luddite route when it comes to assist-type features that drivers might want to pay extra for — or demand as standard kit.
From the parking lot to the racetrack, “We see digitalization and autonomous driving not as a threat but as a tremendous opportunity,” Meschke said. For the former scenario, traffic jam assistants and automated parking systems are seen as the most useful features for the brand. For buyers in Porsche’s price range, these will soon become “must haves,” he said.
Luxury car ownership obviously means the option of taking it as easy as possible. Next year’s Cayenne brings the brand’s most advanced driver’s aids yet, Meschke claims. After that, the Mission E electric sedan (due to appear in 2019) represents the next big leap in autonomous features.
For the weekend racer, automation could mean the ability to navigate a track like your favorite pedal jockey — just download a particular race, recorded by a driver piloting the same car on the same course, and learn from your vehicle. Porsche calls that idea the “Mark-Webber-function,” named after its seasoned brand ambassador.
“With this function, the vehicle could drive autonomously on a racetrack like the Nürburgring – just like Webber would drive,” said Meschke. “The car drives an ideal course and demonstrates perfect brakes in the curves, where to best shift and where to accelerate. First, software saves the exact course Mark Webber drives on a racetrack. These data are used by the autonomous vehicle to drive the course identically. Afterwards the customer can reclaim the steering wheel and let the car show him the ideal course, thus training and improving his skills as a driver via direct feedback from the car. This is technically possible already. Of course, the driver can improve over time and learn new things.”
Naturally, other tracks and drivers would be part of such a hypothetical feature. Back in the real world, Porsche plans to make more of its money from digitalization, the less-sexy, once-removed cousin of automation. For example, it already offers German customers the ability to order additional insurance online (“Porsche Shield”) before heading to the track.
In the medium term, Porsche hopes to generate a two-digit percentage of its business from digital services. As for the long term, well, that likely involves a rogue Porsche engineer in the last production 911 deftly avoiding Kraftfahrt-Bundesamt road safety drones as he races for the Swiss border.
A version of this story originally appeared on The Truth About Cars
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