Cadillac's Marketing Boss Resigns Due to Health Issues

Jason Siu
by Jason Siu

Cadillac chief marketing officer, Uwe Ellinghaus, is resigning effective December 31.

According to MediaPost, Ellinghaus is departing the company under good terms and Cadillac president Johan de Nysschen said “the door will always be open” for him. The marketing team was told of the plans during a conference call last Friday, and a search for his replacement will be conducted over the coming months.

It is reported that Ellinghaus is resigning due to health issues that will require surgery and a six-month recovery. Executives who currently report to the marketing boss will now report to de Nysschen, and the marketing direction and focus points will not change under a new chief marketing officer.

SEE ALSO: Cadillac Celebrates IMSA Dominance With Championship Edition ATS-V, CTS-V

Ellinghaus joined the American automaker in January 2014 after a stint with luxury pen maker Montblanc. Before that, Ellinghaus had spent 15 years at BMW. Shortly after joining Cadillac, Ellinghaus spearheaded the “Dare Greatly” campaign, which first appeared during the 2015 Academy Awards, with a total of four spots introducing the new tagline. He also launched the Cadillac House headquarters in Manhattan and shifted the automaker’s focus from traditional advertising to creative television ads and experiential marketing.

[Source: MediaPost, Automotive News]

Discuss this story on our Cadillac Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation
 1 comment