Watch the Lamborghini Urus SUV Debut Live Streaming

Jason Siu
by Jason Siu

Following an extensive teaser campaign, the Lamborghini Urus SUV will finally make its official debut on December 4.

The unveiling will start at 9:00 AM Pacific / 12:00 PM Eastern and the event will be live streaming in the video above. The Italian automaker is also inviting everyone to join the conversation on social media using #SinceWeMadeItPossible and #Urus.

There aren’t very many secrets left with the Urus, especially since the Italian automaker revealed a small image of it in one of the teaser videos. We also know the SUV will be powered by a 4.0-liter twin-turbo V8 engine with 650 horsepower and 627 pound-feet of torque.

SEE ALSO: Lamborghini’s SUV Makes Some Noise in Latest Video

Lamborghini is also putting a focus on the SUV’s off-road capabilities, with videos showcasing various prototypes testing in all sorts of conditions. Will the Urus stay true to Lamborghini’s sports car heritage and DNA? Find out once it’s completely revealed.

Discuss this story on our Lamborghini Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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 1 comment
  • J.B. J.B. on Dec 04, 2017

    Uh, its 1220 EST, where is the the new Lamborghini? Been watching live presentation for close to 20 minutes now. Sheesh, I'm a little embarassed for the Lamborghini workers.