Kia Stinger, Emerson Fittipaldi Star in Automaker's Super Bowl LII Spot

Sam McEachern
by Sam McEachern

The Kia Stinger and racing legend Emerson Fittipaldi will start in the automaker’s Super Bowl LII commercial.

The Korean company today released a 15-second teaser spot for the commercial, which will air in the third quarter of the Super Bowl and mark Kia’s ninth consecutive year advertising during the broadcast.

SEE ALSO: Kia Stinger to Influence Entire Kia Lineup in the Future

The ad will feature Fittipaldi, a two-time Formula 1 world champion and two-time Indy 500 winner, along with another mystery guest. A press release from the automaker reads: “One is two-time Formula One and Indianapolis 500 champion, Emerson Fittipaldi. The other is…”

We’ll find out who the mystery celebrity in the spot is when it airs on Sunday, January 28th, 2018.

Discuss this story on our Kia forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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