Subaru's Adorable Dogs Are Back in New Commercials

Jason Siu
by Jason Siu

The Barkleys are back in all-new “Dog Tested. Dog Approved.” commercials for Subaru.

Subaru of America is continuing its tradition of creating popular pet-focused ads, with the family of Labrador and Golden Retrievers starring in four new spots. In the new commercials, the Barkleys will take on everything from driving lessons, to the first day of school, and even a doggy-run car wash.

The commercials aired during the 24th annual Screen Actors Guild (SAG) Awards, where Subaru marked its 14th straight year as a sponsor. The Japanese automaker also had the all-new 2019 Subaru Ascent featured on the red carpet for the event.

SEE ALSO: Subaru Enlists Dogs to Melt Your Heart in Latest Commercial

Along with the four new commercials, Subaru is also partnering with BuzzFeed and Funny or Die to create custom content that will highlight #MakeADogsDay. Look for short-form videos created specifically for social platforms to engage with an audience that loves pets. And also part of the campaign will be the company’s sponsorship of this year’s Puppy Bowl XIV on Animal Planet. It’s the eighth year Subaru is the event’s Official Auto Sponsor.

“With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners,” said Alan Bethke, senior vice president, marketing at Subaru of America. “Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun, and entertaining way.”

Watch the other commercials and a behind-the-scenes video below.

Discuss this story on our Subaru Ascent Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Marlene Carlson Marlene Carlson on Feb 02, 2018

    Don't understand the dogs at the bowling alley--seems the driver is bullying the dog waiting for its ride with all that jerking forward.