Watch Lexus' Super Bowl Black Panther Ad in Full Right Here

Sam McEachern
by Sam McEachern

Lexus has uploaded a 60-second extended version of the Black Panther-themed commercial it will air during coverage of Super Bowl LII this Sunday.

The ad, which promotes the 2018 Lexus LS 500 F Sport, was made in partnership with Marvel Studios’ highly anticipated film Black Panther, set to open in US theaters on February 16th. Dubbed “Long Live the King,” the ad follows main character T’Challa as he attempts to recover stolen vibranium, a mythical ore found only in the Black Panther’s home of Wakanda, using an LS 500 F Sport.

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The character of the Black Panther is played by Chadwick Boseman. The 60-second spot features the song “Legend Has It” by rap group Run the Jewels, which also appears in the official trailer for the film. You can view the extended version of the commercial below before the shorter 30-second version airs during the third-quarter of Super Bowl LII on Sunday.

Discuss this story on our Lexus F Forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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