Toyota is Running Three Super Bowl Ads This Year
Toyota is returning to the 2018 Super Bowl with a strong presence, running three ads for the first time.
The three commercials uses sports to unite and inspire, utilizing The Olympic and Paralympic Games themes of unity, courage, and inspiration. Two of the ads will air from Toyota’s first-ever global campaign, “Start Your Impossible,” which communicates the automaker’s shift to a mobility company. The third spot will air from its domestic U.S. longtime campaign “Let’s Go Places,” with a focus of empowering viewers to see what they’re capable of when unity is embraced.
The first ad will appear post-kickoff and is titled “Good Odds.” It’s a 60-second spot that you can watch above, celebrating Toyota’s evolution to a mobility company and its eight-year global sponsorship of The Olympic and Paralympic Games by highlighting the real-life story of Canadian Alpine Skier Lauren Woolstencroft.
Prior to the halftime show and following the Toyota Halftime Report will be another 60-second ad titled “One Team.” Toyota won’t be unveiling that commercial until Saturday, February 3.
The third commercial, which you can watch below, is called “Mobility Anthem,” and will air in the second half. It’s a 30-second spot and features people from ages ranging one to 100 in all stages of life, including world-renowned Olympic and Paralympic athletes.
“If I could describe my journey in the Paralympic Winter Games in one word, I would say determination,” said Lauren Woolstencroft, the 8 x gold medalist Para-alpine skier featured in “Good Odds.” “It’s been a wonderful experience partnering with Toyota on this global platform to tell my story of overcoming odds. I hope that my story encourages and inspires others around the world to pursue their passions, and reach for their own personal best.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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