Toyota is Previewing the New Supra in March

Jason Siu
by Jason Siu

Toyota will finally give us a preview of the new Supra’s successor at the 2018 Geneva Motor Show.

The Japanese automaker has confirmed it will unveil a “modern racing concept” next month in Geneva that “signals Toyota’s commitment to bring back to the market its most iconic sports car.” It also released a teaser image featuring the same curves we’ve seen in numerous spy photos over the past year and a large spoiler, which likely won’t be standard on the production model.

For the most part, Toyota has remained relatively quiet about the new Supra. But in an interview with at the 2017 L.A. Auto Show, Jack Hollis, group vice president and general manager of the Toyota division, did say the Supra name wasn’t set in stone. “There are some other candidates for some other reasons that are really pretty strong,” he told us.

SEE ALSO: Toyota’s New Sports Car Might Not be Called the Supra

It’s sounding like Toyota is going to revive the Supra nameplate, however, since it is the automaker’s most obviously iconic sports car.

The new Supra was first previewed by the stunning FT-1 Concept that stole the show in 2014. It will ride on a sports car platform co-developed with BMW, with the German automaker using it on the new Z4.

Stay tuned for more details, as we’re confident Toyota will release more teasers leading up to the 2018 Geneva Motor Show. As for the actual production Supra, we don’t expect to see it until early 2019.

Discuss this story on our Toyota Supra Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation
  • Chuck Taylor Chuck Taylor on Feb 13, 2018

    Toyota needs to fix the FT-86 fails and make is a true sports with a factory turbo 4 pumping 350 HP, optional dual clutch, larger wider wheels, lowered coils, and huge brakes.

    • See 1 previous
    • Beardman84 Beardman84 on Feb 13, 2018

      GT86 is a great entry-level sports car. Fix is not needed, because there is no fail. Supra will slide above GT86.

  • Jag Guy Jag Guy on Feb 13, 2018

    This car is a still born. Even if this car starts around $50-$60k, it's a still born. It will be compared to a GT350 or Cayman GTS, or ZL1 1LE or even Challenger Hellcat. It based on the figures I have heard, will not compete with ANY car in that range even the bottom of the barrel. Even the mediocre Infinity Q60 is a higher spec than this vapid pseudo sports thing they have been parading around for FOUR years now. What is so special about it? Design? Feel? Do you think the ONLY thing all of us check on the list is style and feel when spending our hard earned cash? What is going through your warped mind? Why is Toyota so power-phobic? If you consciously absolutely refuse to build what we want to drive, We consciously absolutely refuse to buy what you build. Period. Commit to compete to win or get off the field. Go home you are drunk. This is no Supra, if it doesn't represent mechanically what the name Supra means: Above and beyond. This is above and beyond what? A G37? Base Mustang? A Hyundai Genesis coupe? Veloster? Do you realize that the last one competed and beat cars on a road course like ZR1, Porsche 911 Turbo, Viper, Ferrari 355b, NSX, Lotus Esprit Turbo and more in stock form? Let me ask you one question, the only one that matters. Does the new car do the same thing? If no, then it's not a Supra. Name this something else.

    • See 1 previous
    • Kevin Griffin Kevin Griffin on Feb 13, 2018

      You're correct....the Supra could barely compete with those cars when stock. But , when the Supra was lightly modded it blew the doors off of all of those cars while retaining its value to this day. A 90s zr1 can hardly be given away today yet a clean Supra with 150k on it demands big $$