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Ford Announces Advanced Suite of Standard Safety Tech

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Ford has announced the most advanced suite of standard driver-assist technologies yet, heading to key global markets this fall.

Called Ford Co-Pilot360, the American automaker says it’s the most advanced suite of standard driver-assist technologies among full-line brands in North America. It includes automatic emergency braking with pedestrian detection, blind spot information system, lane keeping system, rear backup camera, and auto high beam lighting. The system will roll out across Ford’s passenger cars, SUVs, and trucks up to F-150, starting with the 2019 Ford Edge and Edge ST this fall.

The combination of driver-assist technologies isn’t offered by any non-luxury competitor as standard in North America, and Ford is just getting started. Next year, it plans to debut in North America and Asia Pacific automatic emergency braking for when drivers are in reverse.

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The company plans on investing $500 million in the next five years to continue developing new driver-assist and safety technologies. Look for Ford to focus on simplifying the technologies so they work just like people would expect, especially as driving becomes more automated.

Commercial customers will also benefit from the new tech, as Ford expects to roll out available automatic emergency braking, lane departure warning, driver alert system, and more to the E-Series, F-650, F-750, and F59 chassis by 2020.

“Though our vehicles today are safer than ever, drivers tell us they are still stressed about getting in a potential accident,” said Jim Farley, Ford president, Global Markets. “That’s one reason why we’re making these must-have technologies accessible to millions of customers each year.”

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