Ford Shows Off Tough-Looking New Small Crossover

Sam McEachern
by Sam McEachern

Ford made several major product announcements today, one of which included the arrival of a yet-to-be-named small off-road crossover.

The automaker describes the vehicle as a “yet-to-be-named off-road small utility,” and provided a dark teaser image revealing the vehicle’s front end. To our eye, the crossover appears upright and boxy – almost like a shrunken Toyota FJ Cruiser. Standout stylistic features include the circular LED headlights and creased hood, which are joined by more utilitarian items like tow hooks and a roof rack. Black plastic cladding is also covering the fenders and wheel wells, building on the rugged go-anywhere look Ford was aiming for.

The unnamed small crossover was shown alongside a teaser image for the 2020 Ford Bronco. Along with the Ford F-150 Raptor, the crossover and the Bronco are the key components to Ford’s new off-road vehicle roadmap.

“Ford helped start the off-road phenomenon and has majored in off-road capability for decades– from the Bronco to the Raptor,” Ford president Jim Farley said in a statement. “Now, we’re ready to reclaim our rightful place as the off-road vehicle leader.”

SEE ALSO: Confirmed: the new Ford Bronco Will Arrive for 2020

Ford also said the Bronco and off-road crossover are “designed to win a growing number of people who love getting away and spending time outdoors with their families and friends.”

It didn’t provide a timeline on when the vehicle may arrive, but we wouldn’t be shocked if the automaker had more details to share with us at the 2018 New York International Auto Show later this month.

Discuss this story on our Ford Bronco Forum

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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 1 comment
  • David Gurney David Gurney on Mar 31, 2018

    This could fill a major gap in the marketplace, which Jeep has left wide open for a couple of decades now. Make it small but burly, Ford!