Former Dodge Viper Plant is Getting a Second Life

Jason Siu
by Jason Siu

The 51-year-old Conner Avenue Assembly Plant is going to become the Conner Center.

Now that the Dodge Viper is officially gone, Fiat Chrysler Automobiles (FCA) had to find something to do with the factory where it was produced. The Conner Center will become an internal meeting and display space, showcasing nearly 400 FCA concept and historic vehicles under one roof. Previously, the extensive collection was housed in several locations, FCA said.

Of the 400,000 square feet of floor space at the former plant, approximately 77,000 will be dedicated to display vehicles such as the 1902 Rambler and the 1924 Chrysler Touring. The administrative offices will be converted into nearly 22,000 square feet of meeting space.

The company plans on using the space for internal groups and departments in the second quarter of 2018, and could also open its doors to the public in the future.

SEE ALSO: An Homage to the Dodge Viper: Taking My Car Back to its Birthplace

FCA is also honoring the Viper with an auction to benefit United Way for Southeastern Michigan. Over 1,800 Dodge Viper items will be up for bid, including signed hoods, prints, and posters. There will also be an assortment of Viper merchandise from key chains to apparel to coffee mugs available. The auction will go live on March 21 and will run through April 13 and if you’re interested, click here.

“With a storied history of its own, the Conner Avenue facility is an ideal location to showcase the vehicles that have sustained the Company for more than 92 years,” said Brandt Rosenbusch, manager, Historical Services. “We are proud of our history and have been working diligently in the daily care and restoration of these important vehicles. This move will allow us to house all of our collection under one roof and have the space to share that history with our employees.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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