Mercedes-Benz is the World's Most Valuable Automaker

Sam McEachern
by Sam McEachern

Brand Finance has released its influential Global 500 report for 2018, which ranks the world’s top 500 most valuable brands.

For 2018, the most valuable automotive brand was Mercedes-Benz. This is a big deal for the German automaker, as Toyota has historically been the automotive leader in Brand Finance’s ranking. Toyota was ranked the second most valuable automaker for 2018, followed by BMW in third.

Brand Finance says Mercedes-Benz is the “most valuable brand in Europe,” with a worth of $43.9 billion. The research firm says the German automaker has received a boost over the past year from content-based marketing that puts a focus on people over product. It’s also using light-hearted and casual social-media based marketing strategies in order to appeal to younger car buyers. Brand Finance highlighted Mercedes’ next-generation of EQ electric vehicles in its overview of the automaker as well.

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“Their success has been driven by the introduction of a new generation of vehicles led by their renewed foray into SUVs and smooth evolution of new technologies to move away from traditional internal combustion engines,” it said.

Completing the top 10 list of most valuable automakers were Volkswagen, Honda, Nissan, Porsche, Ford, Audi and Chevrolet. Ferrari was ranked as third on Brand Finance’s list of ‘Strongest Brands’, getting pipped by Disney in first and Visa in second.

You can view the entire Brand Finance Global 500 report right here.

Discuss this story on our Mercedes-Benz Forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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