FCA Boss Thinks Diesel is Dead

Jason Siu
by Jason Siu

It sounds like Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne thinks diesel is dead.

Volkswagen‘s massive diesel scandal has already caused several automakers to pull their diesel models from the market, and now Marchionne’s comments suggests FCA is next. “The disengagement is happening,” he said. “Since dieselgate, the share of diesel sales has reduced month by month. There’s no point denying that, and it’s clear that the cost of making diesel reach the new standards is going to become prohibitive.”

His comments don’t come as a real surprise, especially since Marchionne is one of the more blunt CEOs out there. One could argue that other automakers are thinking the same, but are just afraid to say it.

SEE ALSO: Is Europe Finally Abandoning Diesel Cars?

Unfortunately, actions speak louder than words, and it’s clear some automakers are moving away from diesel as quickly as possible, Volkswagen included. Marchionne’s comments come ahead of the FCA Group’s unveiling of its next five-year plan to investors on June 1. The automaker has already confirmed it will end sales of diesel models for its Alfa Romeo, Fiat, Jeep, and Maserati brands by 2022 and will instead focus on electrification.

Marchionne’s parting words are even a stronger indicator of how he feels about diesel: “Whatever the arguments on each side, the markets have turned against diesel and almost killed it. I’m not sure we have the strength as the FCA Group or as an industry to turn it around.”

[Source: Autocar]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation