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Cadillac Offers $10k Escalade Discount Amid Arrival of New Lincoln Navigator

Cadillac Offers $10k Escalade Discount Amid Arrival of New Lincoln Navigator

Cadillac wants to keep its customers coming back, so it’s offering Escalade up to $10,000 in discounts to keep them from checking out the Navigator.

The discounts were announced to dealers in a memo that uncovered by Bloomberg. They apply to current lessees of 2016 Escalades. Owners, meanwhile, are being offered up $7,500 in discounts.

While GM and Cadillac are still the big fish in the pond of full-size luxury SUVs, the billion dollars in profit these vehicles generate for GM is the last the company wants to lose. As a result, the company is being proactive to prevent its owners from switching to Lincoln.

SEE ALSO: 2018 Cadillac Escalade Review

For now, Cadillac seems to be doing fine. Sales of the Escalade are up this year as are average transaction prices.

The incentives package runs through May 31, so you’ve got plenty time to get yours if it applies.

[Source: Bloomberg]

A version of this story originally appeared on GM Inside News