Ford Flips to Crossovers, Car Portfolio to Only Consist of Mustang, Focus Active

Sam McEachern
by Sam McEachern

Ford has confirmed its car portfolio will consist of just the Mustang and the Focus Active by 2022.

Rumors had been swirling that Ford was set to discontinue both the regular Focus and the Fiesta in the United States and it now appears as though they were legitimate. In its quarterly financial report released today, the automaker said it will focus on crossovers, phasing out most of its small passenger cars to focus on more versatile body styles. It will also discontinue the Fusion and Taurus.

“Over the next few years, the Ford car portfolio in North America will transition to two vehicles — the best-selling Mustang and the all-new Focus Active crossover coming out next year,” the company said in a statement.

It added that it is exploring new “white space vehicle silhouettes” that utilize a higher ride height, additional space and extra versatility.

Ford said the decision was spurred on by consumer preferences for crossovers and better profit margins on larger vehicles. It will continue to sell the EcoSport, Escape, Edge, Explorer and will eventually add a new Bronco to its growing crossover and SUV portfolio as well.

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The automaker also said it would focus on new propulsion technologies, alluding to its push to introduce more hybrid and electric vehicles going forward. It promised to have 16 electrified vehicles on sale by 2022, which will include hybrid versions of the Mustang and F-150.

It was previously known the new Fiesta wasn’t going to arrive in North America, but the death of the regular Focus, along with confirmation that nearly all future Fords will be a car/crossover/utility vehicle mix, does come as a bit of a surprise. At the same time, Ford had already toyed with such car-utility vehicle hybrids with the Mach 1 EV – a Mustang inspired electric utility vehicle that it teased at the Detroit auto show earlier this year.

Ford has also doubled down on the Mustang as of late, turning it into a global product sold in both right- and left-hand drive markets in Europe, Asia and the Middle East. The Mustang is now sold in over 140 markets worldwide, including the world’s largest – China.

Discuss this story on our Ford Forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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4 of 12 comments
  • Jack Woodburn Jack Woodburn on Apr 26, 2018

    This is what happens when you hire a steel shelving CEO who is a great P&L short term quarterly results for stock option and stock grant valuation increases. Once gas hits $5 a gallon again, and it WILL, the Japanese and Korean car companies will finish burying foolish truck, SUV and crossover manufacturers Ford, GM and Chrysler. Importing more little junky Fiats will not even save Chrysler. No more taxpayer funded bailouts. Screw the greedy shareholders embracing these stupid strategies!

    • See 1 previous
    • Phil Sherman Phil Sherman on Apr 26, 2018

      I agree. The hand writing was on the wall when they ousted Mark Fields and replaced him with the bean counter, non automobile clown James Hackett. I disagree with including General Motors in this mix, as Mary Barra is a car person, and they will still have actual cars in their portfolio. They may winnow out slow sellers like the Chevrolet Sonic, but will still have enough main stream cars to compete. As for me, my 2013 Ford Fusion Energi will be replaced with a Honda Clarity Plug In hybrid or a Tesla Model 3. No stupid ill handling SUVs for me!

  • Rockybudgeboa Rockybudgeboa on Apr 27, 2018

    What a Joke